Is the Internet an Enemy or Friend of Paper Editions?
The situation with paper media around the world is now a big question because of the rapidly developing Internet. The points of view on this process are different. ImageTeam, Shutterstock.com…

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What is conversion and how to correctly calculate it?
Conversion is an important concept in marketing. It gives an assessment of the effectiveness of the advertising campaign, displays the number of visitors who completed the targeted action on the…

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What is conversion and how to correctly calculate it?
Conversion is an important concept in marketing. It gives an assessment of the effectiveness of the advertising campaign, displays the number of visitors who completed the targeted action on the…

Continue reading →

the conversion

What is a firewall and why is it needed?

We will not go into little things like translating words, occupying them some part of the article. Just point out that a firewall (from the English – fire wall), or as it is also called brandmauer (with German – fire wall) in Russian has two names that display its purpose (inter) firewall. This is a screen that protects the user from influences coming from outside. When connecting to the Internet, having a firewall is not a luxury, and indeed such a risk is hardly justified, it will most likely lead to raking up a bunch of viruses, or even just to reinstall the system.

In addition, the firewall performs the function of blocking access by unauthorized persons to your Continue reading

Assessment of the effectiveness of traffic from social networks

There are two important components to content marketing: your own content and its distribution channels. Not so long ago, e-commerce projects focused on only a few channels of traffic generation – PPC and SEO. Today it is obvious that social networks are capable of delivering very high-quality, and, importantly, conversion traffic.
To assess the measurement of the progressiveness of business development in a web environment, you just need to learn how to determine the degree of contribution of social media to the success level of content marketing companies.
So, how do you measure the success of content marketing? Continue reading

Online store and product search function

Today I decided to touch on the topic of the need and proper configuration of the function of searching for goods in the online store. According to statistics, every second user of the global Internet, at least once ordered this or that product in the online store.

If a person has visited the website of an online store, he may need a search to find the desired product. But an analysis of the current situation on a variety of online stores shows that very often a site search does not produce any results.
Very often this function is simply not configured as it should. The user enters a keyword, but not the search function in the online store finds the desired product. This is a problem for site developers who do not take into account the correct function of the Search function.

Sometimes it happens that the search function is simply missing. This is a very big minus, as it ultimately repels Continue reading

What is a firewall and why is it needed?
We will not go into little things like translating words, occupying them some part of the article. Just point out that a firewall (from the English - fire wall), or…

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What should be a good selling site?
The topic for this post was born to me a long time ago, but after the next communication with one potential client, I decided not to postpone it anymore and…

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We do an express analysis of our site and increase sales
High-quality and full-fledged work of the site for any owner is the key to the success of the resource’s popularity. It doesn’t matter what it is made for. Sales, services,…

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Online store and product search function
Today I decided to touch on the topic of the need and proper configuration of the function of searching for goods in the online store. According to statistics, every second…

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