IT consulting
IT consulting refers to the widest range of solutions designed to optimize existing IT resources for the needs of a particular business, its structure and features. Ultimately, its goal is…

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E-Wallet Protection
When comparing the degree of protection of client programs of Yandex.Money and Webmoney payment systems, it turned out that the latter offers more reliable means of protecting client data. However,…

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File encryption
Encryption is the most common and essentially the simplest way to protect any information. After all, it seems that it could be simpler to take the text, take some algorithm…

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the computer

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What is a firewall and why is it needed?

We will not go into little things like translating words, occupying them some part of the article. Just point out that a firewall (from the English – fire wall), or as it is also called brandmauer (with German – fire wall) in Russian has two names that display its purpose (inter) firewall. This is a screen that protects the user from influences coming from outside. When connecting to the Internet, having a firewall is not a luxury, and indeed such a risk is hardly justified, it will most likely lead to raking up a bunch of viruses, or even just to reinstall the system.

In addition, the firewall performs the function of blocking access by unauthorized persons to your Continue reading

Assessment of the effectiveness of traffic from social networks

There are two important components to content marketing: your own content and its distribution channels. Not so long ago, e-commerce projects focused on only a few channels of traffic generation – PPC and SEO. Today it is obvious that social networks are capable of delivering very high-quality, and, importantly, conversion traffic.
To assess the measurement of the progressiveness of business development in a web environment, you just need to learn how to determine the degree of contribution of social media to the success level of content marketing companies.
So, how do you measure the success of content marketing? Continue reading

SMM and SMO – looking for differences

Any more or less advanced Internet user has repeatedly come across terms such as SMO and SMM. The initiates can easily operate them, but most people have a somewhat vague concept of what SMO and SMM really are, and even more so what is the difference between them.

First, let’s decide that SMO and SMM are not the same thing. It can be said that SMO is part of SMM, but these concepts should be separated in order to better understand all the information.

This is social media marketing, which consists in carrying out a complex of events on other people’s sites (forums, blogs, websites, chats, news resources, etc.) with the aim of promoting goods, services, advertising services and coverage of events.
SMM is not an open ad. This is a hidden, unobtrusive advertisement that attracts the target audience to the promoted product. Users should not understand that they are openly offered a product – they must themselves want to purchase / order a service due to the information provided. Continue reading

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What could the Internet become in the future?
In the world, it seems, there is not a single corner left without an Internet connection. He is in the jungle of the Amazon, in Antarctica, in the deserts of…

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Marketing and promotion of medical services
Today I want to tell you about our personal experience in promoting medical services, and specifically with one of the drug treatment clinics in St. Petersburg. To begin with, about…

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SMM and SMO - looking for differences
Any more or less advanced Internet user has repeatedly come across terms such as SMO and SMM. The initiates can easily operate them, but most people have a somewhat vague…

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Cheating subscribers on Instagram is not effective
Why cheating subscribers on Instagram will not bring effect When promoting a commercial account on the Instagram network, the question becomes extremely urgent for the user: how effective is the…

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