The topic for this post was born to me a long time ago, but after the next communication with one potential client, I decided not to postpone it anymore and write about what a good selling site should be. I am sure that those who work with clients in the field of website development have repeatedly encountered a common problem – the client’s desire to make their Internet project unlike any others.
On the one hand, this desire can be easily understood, everyone wants to stand out with something. So, when ordering the creation of a site, the client wants his resource to look unique, but if the contractor decides to implement all the requirements of such a client, the result can be very disastrous.
Usability. An important factor at the stage of creating a good site
When creating a site, it is extremely important to adhere to certain rules, listing them below: Continue reading
In this article I will try to tell you what fundamental differences can be between an ordinary audience and an online audience, and how this can affect conversion in its broadest sense.
Any manufacturer or seller of a product or service wants to know about its products. He also wants society to respect and value not only its products, but also the brand itself as a source. Below I want to describe the differences in the features of working with a regular and online audience and introduce the reader to some important factors that affect the effectiveness of an advertising campaign.
Ordinary potential buyer. Minuses:
1) The speed of information. Any appeal needs to be printed, drawn, etc., and then placed or distributed somewhere, and this requires a lot of time, and, most likely, effort.
2) The speed of dissemination of information. If we do not take for example television and radio, then any printed information should find the reader. It will also take a lot of time. Continue reading
When it comes to Internet marketing, many people have a mess in their heads from completely scattered concepts. Someone trying to talk about Internet marketing is actually talking about search engine promotion, someone means a niche infobusiness, someone contextual or banner advertising, and someone promotion on social networks. Today I want to clarify all the questions on this topic.
So, to begin with, we turn to the dictionary to determine the meaning of the word “marketing”. Continue reading