SMM and SMO – looking for differences
Any more or less advanced Internet user has repeatedly come across terms such as SMO and SMM. The initiates can easily operate them, but most people have a somewhat vague concept of what SMO and SMM really are, and even more so what is the difference between them.
First, let’s decide that SMO and SMM are not the same thing. It can be said that SMO is part of SMM, but these concepts should be separated in order to better understand all the information.
This is social media marketing, which consists in carrying out a complex of events on other people’s sites (forums, blogs, websites, chats, news resources, etc.) with the aim of promoting goods, services, advertising services and coverage of events.
SMM is not an open ad. This is a hidden, unobtrusive advertisement that attracts the target audience to the promoted product. Users should not understand that they are openly offered a product – they must themselves want to purchase / order a service due to the information provided.
SMM encourages the placement of promoted information on social networks or other resources by other users and the targeted audience attacked by SMM. The more competently the information is presented, the more people will want to tell friends about it, that is, potential buyers.
SMM provides information about the promoted product to the target audience in the form of reviews, communication between the user and sharing their own opinions.
In order for SMM to be successful, it is important to establish a trusting atmosphere between users. This increases the level of trust in unobtrusive advertising, and the user begins to trust the suggested tips and tricks.
Provocative headlines, vivid thoughts and ideas attract the attention of the audience to the product being promoted and thanks to this, SMM gains the attention of the audience.
Having won attention, SMM provides for the unification of the audience. This is what creates an atmosphere of trust and understanding, in which users lose their vigilance and are not aware that they are offered a product. They hear only personal opinions and experiences that are shared with them. And appreciate it.
SMO is an optimization for social media, but it is not a work in social networks. SMO is work on a personal site, with the content that is posted on this site.
The purpose of SMO is to make the site attractive to visitors from social networks, they should be interested in visiting the site and studying the content.
SMO implies the desire of users of social networks to share a link to a promoted resource with their friends.
SMO helps transform your resource in such a way that the content and technical specifications are interesting and convenient for visitors.
An important part of SMO is site conversion. It is necessary that the proposed content be filled with interesting videos and colorful illustrations for the text. Any text should be bright and attractive. Only in this way can one achieve an irresistible desire for the visitor to bookmark this site and tell friends about it.
Interesting content is not the only SMO rule. It is very important that the site meets its visitors with a pleasant color scheme, user-friendly interface, and well-chosen fonts. The text should make you want to read it – it must be structured. It is unlikely that anyone will read the “sheets” of the text without structuring, and SMO specialists know this.
SMO builds the site infrastructure. Content should not only be easy to read. Users of social networks need to be able to conveniently export it (the “share” button for social networks, subscribing to mailing lists, adding a site to bookmarks, “rating” text, the ability of a user to place a link to a promoted website on his resource).
One of the goals of SMO is to reduce user care. Entering the site, the visitor does not close it on the first open page, but continues to study other pages of the site. This can be achieved thanks to high-quality content and a convenient interface. Comfortably located announcements allow the visitor to navigate the pages of the site with ease, which attracts his attention. A call to go to other pages is not ruled out.
The ability to comment and exchange opinions is a hallmark of SMO. Users are happy to engage in discussions that unfold on the site. This increases traffic and leads new visitors. If the site is protected against spam and the support of the best commentators, the popularity of the site increases significantly.
It is important to recall that any tasks to promote your brand or products on the Internet are best done comprehensively, skillfully using SEO, SMO and SMM.