Online store and product search function
Today I decided to touch on the topic of the need and proper configuration of the function of searching for goods in the online store. According to statistics, every second user of the global Internet, at least once ordered this or that product in the online store.
If a person has visited the website of an online store, he may need a search to find the desired product. But an analysis of the current situation on a variety of online stores shows that very often a site search does not produce any results.
Very often this function is simply not configured as it should. The user enters a keyword, but not the search function in the online store finds the desired product. This is a problem for site developers who do not take into account the correct function of the Search function.
Sometimes it happens that the search function is simply missing. This is a very big minus, as it ultimately repels potential buyers. In addition, if the site has a lot of different units of goods, the search takes a lot of time and the buyer in this situation simply leaves the site. Since this issue plays an important role in the work of the online store, including to increase sales, it will be reasonable to break this article into several subtopics.
The main types of search queries
1) Exact search
Let’s talk about the first case when the user knows exactly what product is looking for. Very often, a potential buyer already knows what kind of product he needs. Then he simply visits various online stores to compare prices. In this case, by going to the site, the user drives the name of their product into the search. After that, in the search results, he expects to see the most important information about the product (price, availability, features).
Product Search Photo
Very often there are times when the same product has a slightly different description on different sites. These may be personal preferences of suppliers. Some enter the model, others serial number, someone partially changes or embellishes the description of the goods. But the most important rule should be not to shy away from the most common name for this product, otherwise buyers will have problems with searches and they simply will not be able to make a purchase. In any case, the name and description of the goods should be reasonable and most understandable to the buyer.
A mandatory option that a search must support is “match by exact match.” In order not to cause difficulties in the future, it is necessary to fix appropriate synonyms for each product, which will help to find the product much faster and easier. The list of synonyms should be on par with the original name of the product. Search results should display only the product name that was entered by the user.
If this product is not available, this information should immediately appear on the screen. In this case, you can provide a list of similar products that have similar functions and prices. This information may interest the potential buyer, and in the future, make him make a purchase. But I want to note that not all popular online stores support this feature. Although, it is far from superfluous for the successful operation of the online store.
2) Search for symptoms
This search term is especially important for online cosmetics and drug stores. In most cases, in such online stores, people search for medications by symptom rather than name. It is necessary to make sure that the main properties of the products are the main search criteria. This will simplify the search for buyers, and for you will speed up the buying process.
symptom search photo
3) Search category
If the user had to use the search to find the category he needs, you should think about simplifying navigation in your online store. If the user is looking for a category, then something has prevented him from finding it in the list of all categories. You may have mistakenly added it to an inappropriate section. Or they decided to independently attribute the goods from their usual category to another. It is worth paying special attention to this. The catalog of your products should be simple and clear for each user.
search by category
4) Search for information or sections of the site
A very common mistake is the lack of information that is related to payment, delivery or return of goods. It is very bad when a potential buyer can not get this information before buying a product. He should always be fully informed about the delivery, payment and return before purchasing the goods.
If the buyer does not receive this information before the purchase, then in the future he can simply refuse the goods for various reasons. It can be expensive delivery, inability to return, prepayment, etc. No one needs conflicts between online store employees and customers. So, you need to make sure that all the necessary information is in a visible place.