8 misconceptions about landing pages
A landing page or landing page is a special internet marketing tool. He often has high hopes for lead generation and increased sales. But is it justified? Consider the most…

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Advertising as a key method for attracting a person to a service
Advertising, well known, is becoming the engine of commerce. Indeed, advertising, in conditions of free competition and a market economy, no matter how high-quality a product is, becomes the main…

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Internet audience. Pros and cons
In this article I will try to tell you what fundamental differences can be between an ordinary audience and an online audience, and how this can affect conversion in its…

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SEO. How to put your site in search engines before others?

Tell me, what is the first thing you do when you need to find any information on the Internet? Right. Usually you open your favorite search engine (Google, Yandex, Rambler or another). And what do you see? According to popular requests – thousands, or even millions of pages. Sometimes they cannot be viewed simply physically. And how many pages do you open by links? I barely have enough for 12. And if your blog in the search results is on the 30th page, then I definitely will not see it, even if there will be very interesting information for me. betweendigital betweendigital And for the name of actions aimed at “moving” your site or blog, the devil knows which page is ahead of the others (better on the first page where everyone looks at it), and a special term is coined: “SEO” – search engine optimization. And search engines determine which pages to put above others by special coefficients that determine the “degree of credibility” of a web page. The two most important search engines on the Russian Internet are Yandex and Google. The degree of authority of the page in Yandex is called TIC (thematic citation index), and in Google PR (Page Rank). Here is what the omniscient Wikipedia says about TIC and PR: “Google PageRank (from Larry Page Rank) (sometimes just PR) is the algorithm for calculating page authority used by the Google search engine. PageRank is a numerical value characterizing the “importance” of a page on Google. The more links to a page appear, the more important it becomes. In addition, the “weight” of a page, A is determined by the weight of the link transmitted by page B. Thus, PageRank is a method of calculating the weight of a page by calculating the importance of links to it. PageRank is one of the supporting factors in ranking sites in search results. ” “Thematic citation index (TCI) is the Yandex search engine technology, which consists in determining the“ credibility ”of Internet resources, taking into account the qualitative characteristics – links to them from other sites. The TCI is calculated according to a specially developed algorithm in which particular importance is attached to the thematic proximity of the resource and the sites linking to it. This indicator is primarily used to determine the arrangement of resources in the rubrics of the Yandex catalog. This science is rather complicated, since search engines constantly change search algorithms. Nevertheless, general rules exist. The main rule is unique, useful and regularly renewed content! 1. Be sure to register the site or blog in the search engines: Yandex webmaster.yandex.ru/; Google www.google.com/addurl/?continue=/addurl; Rambler www.rambler.ru/doc/add_site_form.shtml; Aport www.aport.ru/addurl.php; Gogo gogo.ru/wmaster/add_site.html. 2. Identify the main phrases and words that your site or blog will search in search engines. These words and phrases are called keywords, or tags. Keywords should be used as often as possible. In the description of pictures, announcements of text in RSS, etc. However, attention! Too many percent of keywords are perceived by search engines as spam. Do not overdo it. 3. It is very important not only how many sites link to you, but also the authority of these sites. In order to quickly raise authority yourself, sometimes it’s enough to get only one link from a very authoritative resource. For example, in order to get PR4, you need to be referred to by: 1 resource with PR6; 3 resources with PR5; 18 resources with PR4; 101 resources with PR3; 555 resources with PR2; or 3055 resources with PR1. 4. The new site cannot be indexed instantly. For example, Google has Sandbox (a sandbox) – a spam filter from Google, through which any new site passes before it starts ranking. By putting your website or blog in the sandbox for a while, Google determines whether you deserve trust. Yandex has a similar algorithm. That is why attempts to instantly raise the TCI and PR from scratch do not bring success, simply by buying links from sites with high TCI and PR. 5. It matters how many links and which sites you put down. Links to some sites can only lower the credibility of your site. 6. Not only links are important, but also the text (anchor) of the links. Try to ensure that the link anchor consists of keywords, and not just the words “Look here”. It is also desirable that the descriptive text also contains keywords. 7. In the signature to your posts, use, in addition to the name of the resource, an absolute, “bare” link to your site or blog. When copying and posting an article on another resource, this link will remain, and you will automatically receive another link to your site. For today, perhaps enough. The theme is bottomless. Summary. In order for users to more often find your site or blog in search engines, you must constantly engage in search engine optimization.

Marketing and promotion of medical services
Today I want to tell you about our personal experience in promoting medical services, and specifically with one of the drug treatment clinics in St. Petersburg. To begin with, about…

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How to make life easier for IT geeks?
The world of modern electronics consists not only of desktop computers, laptops and tablets. This is also a whole bunch of useful little things that seriously simplify the life of…

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File encryption
Encryption is the most common and essentially the simplest way to protect any information. After all, it seems that it could be simpler to take the text, take some algorithm…

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The Internet. Network of things?
Have you heard anything about the Internet of things? I am sure that few people know about this concept. I also did not know until I accidentally heard a broadcast…

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