Is the Internet an Enemy or Friend of Paper Editions?
The situation with paper media around the world is now a big question because of the rapidly developing Internet. The points of view on this process are different. ImageTeam, Shutterstock.com But it is clear that the West is significantly ahead of Russia in terms of the degree of introduction of Internet technologies at the household level. There is a common occurrence when a family has two or three computers (a large desktop, laptop and tablet with all the functions that are necessary in modern life). Of course, in the family, everyone has an advanced mobile phone that allows you to normally open and watch sites. And against this background, the editors of most paper editions are in a hurry to occupy their niche on the Internet. This is in many respects very profitable. First of all, leaving the publication on the Internet makes it possible to drastically reduce printing costs. And in countries such as America, for example, there are practically no black and white newspapers – everything is in color and at a very high printing level. Of course, this pleasure “flies” to the editors in a round sum. But if there is a steady interest among readers in the electronic version of the newspaper, then it’s easier and more convenient for the editorial staff to get the bulk of subscribers via the Internet. And first, the free electronic version is gradually becoming paid. mytarget mytarget There are several options. The most common was previously the option of sending an electronic newspaper in the RAR archive to postal addresses. Each archive has its own password, which had to be bought for a certain period. The second option (actively involved now) is access to the site only for registered users with additional registration. Without registration, you can only go to the main page. Additional registration allows you to open an electronic issue of the newspaper. In this case, the purchased password is entered. It is valid for a month, quarter or year. The password is individual and quite complex (numbers, upper and lower case letters). There are other options for electronic subscription. But it’s not the essence of them, but the fact that the electronic version of the newspaper allows the editorial office to significantly save on printing (the circulation of a paper publication can be minimal – it is printed and distributed only to those who are used to a paper newspaper, but also in small quantities retail). Significantly reduced the cost of delivery of a paper publication to subscribers. In Russia, all this is very far away. But the question of whether paper editions survive in our country is also gaining urgency. I think they will survive. But only on condition that the editorial staff competently reorganizes their work and is already now insistently starting to prepare for the worst of times. Circulations will surely plummet across the country. But the Internet will be to blame for this only partially. We have a completely different economic background for the fall in circulation than in the West. Circulations there have fallen due to the mass Internetization of the population and the relatively rapid departure of editions to the Network on this basis. Our circulations are falling due to the low solvency of the population, the growing cost of subscriptions, and a decrease in people’s interest in newspapers for several reasons. It will be very difficult to resist the collapse of the editors in such an environment. It will still be necessary to get used to the editions of paper publications with the Internet. At least for the reason that the site makes it possible to expand the scope of the impact of advertising. So, the editors have a real chance to make money on this. Anyone who does not have time to raise their site to such a level with a drop in subscription circulation will face a financial crisis in a single edition. The minimum circulation is now for survival, taking into account current prices for paper, ink, printing, transportation of newspapers – three thousand copies. This is due to the steady demand for the publication, a good amount of advertising and announcements in the newspaper, its own delivery system (if we are talking about a small city) and some other means from the outside (handouts from the co-founders). But advertisers also know how to count money. And the editorial compromise for them is only to give them the opportunity to go with their goods and services outside the city or region. It would seem that everything is clear and understandable. But you open another site of a city or regional newspaper and you understand that it was created for a “tick”, for the report to the higher authority and not a ruble of revenue the editorial office does not and cannot give in this form. So an enemy or friend of the Internet to paper editions? I think a friend. But only to those editions where they want to competently make friends with him. How? Here are the easiest ways. The cost of subscribing to the electronic version is set lower than to the paper one. The cost of advertising and announcements in the electronic version is also lower than in the paper version. When paying for a subscription to the electronic version for a year, the user has the right to reduce the cost of the subscription next year. Of course, there may be other attractive benefits. Tags: modernity, newspaper, media, Internet technology, Internet Comment 11 Rate We close the VAT for any period. 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