Tell me, what is the first thing you do when you need to find any information on the Internet? Right. Usually you open your favorite search engine (Google, Yandex, Rambler or another). And what do you see? According to popular requests – thousands, or even millions of pages. Sometimes they cannot be viewed simply physically. And how many pages do you open by links? I barely have enough for 12. And if your blog in the search results is on the 30th page, then I definitely will not see it, even if there will be very interesting information for me. betweendigital betweendigital And for the name of actions aimed at “moving” your site or blog, the devil knows which page is ahead of the others (better on the first page where everyone looks at it), and a special term is coined: “SEO” – search engine optimization. And search Continue reading
The situation with paper media around the world is now a big question because of the rapidly developing Internet. The points of view on this process are different. ImageTeam, Shutterstock.com But it is clear that the West is significantly ahead of Russia in terms of the degree of introduction of Internet technologies at the household level. There is a common occurrence when a family has two or three computers (a large desktop, laptop and tablet with all the functions that are necessary in modern life). Of course, in the family, everyone has an advanced mobile phone that allows you to normally open and watch sites. And against this background, the editors of most paper editions are in a hurry to occupy their niche on the Internet. This is in many respects very profitable. First of all, leaving the publication on the Continue reading
Any more or less advanced Internet user has repeatedly come across terms such as SMO and SMM. The initiates can easily operate them, but most people have a somewhat vague concept of what SMO and SMM really are, and even more so what is the difference between them.
First, let’s decide that SMO and SMM are not the same thing. It can be said that SMO is part of SMM, but these concepts should be separated in order to better understand all the information.
This is social media marketing, which consists in carrying out a complex of events on other people’s sites (forums, blogs, websites, chats, news resources, etc.) with the aim of promoting goods, services, advertising services and coverage of events.
SMM is not an open ad. This is a hidden, unobtrusive advertisement that attracts the target audience to the promoted product. Users should not understand that they are openly offered a product – they must themselves want to purchase / order a service due to the information provided. Continue reading