There are two important components to content marketing: your own content and its distribution channels. Not so long ago, e-commerce projects focused on only a few channels of traffic generation – PPC and SEO. Today it is obvious that social networks are capable of delivering very high-quality, and, importantly, conversion traffic.
To assess the measurement of the progressiveness of business development in a web environment, you just need to learn how to determine the degree of contribution of social media to the success level of content marketing companies.
So, how do you measure the success of content marketing? Continue reading